The new/sb agency is an organization with a substantial number of government associated accounts such as Secretariat of communication of the presidency of the republic, BNDES, Caixa, and the central bank. It consists of companies and bodies that have experienced changes in command since Michel Temer took over the presidency. Bob Vieira da coasta, another founding partner of the agency, implemented a system known as corporate integrity program that concentrates on sound business practices. Bob explained that the agency focuses on communication of public interest. It has worked extensively with the government and has adopted some practices of transparency process. Additionally, they sought of a law firm that would establish a system of good practice when discussions regarding anti-corruption began. It was difficult for the partners to apply an advertising agency due to the many rules of corporate integrity, graphics, and regulations on how to establish relationships. Bruno Fagali was selected to be the corporate integrity manager who is responsible for applying the rules of the agency. Bruno Fagali has a legal background which he will use to ensure the success of the agency. The agency is the first in Brazil advertising sector to create a code of conduct that fully complies with the anti-corruption law. The new /sb is also one that consults the CGU regarding its corporate rules. The agency will participate in advertising competitions of international organizations.
About Bruno Fagali
Bruno Fagali is the founding associate of fagali advocacy; he is also the corporate integrity manager of the advertising agency in new /sb. He holds a master’s degree in state law from the faculty of law of USP. He has also specialized in administrative law by FGV –Glaw and PUC/SP-Cogeae. Additionally, as a compliance specialist at FGV- Gvlaw, Bruno Fagali also holds a bachelor’s degree in Law from PUC/SP. He is an active associate and a coordinator of ethics and advertising agencies commission in Brazilian Institute of business law and ethics. Bruno Fagali is also a participant in the society of corporate compliance and ethics. He is a specialist lawyer with massive experience in compliance, parliamentary, advertising, and electro law.
Discover more about this lawyer at https://www.mundodomarketing.com.br/noticias-corporativas/conteudo/128648/bruno-fagali-da-agencia-novasb-fala-sobre-o-premio-pro-etica-organizado-pela-cgu-e-pelo-instituto-ethos.