Category: Fashion Designers

Fabletics – Taking The Athleisure Market By Storm

Fabletics is an athleisure fashion brand that gave a tough run to major e-commercial portals such as Amazon in the style category as soon as it launched in 2013. The company since its inception till now has been growing consistently at over 35 percent annually, and has a workforce of 1,400 employees, with 1,000 of them dedicated to providing exemplary customer service. The company believes in offering astounding customer experience, and it is seen in every aspect of the company’s business model, starting from its subscription model to offering unique designer collection each month and from readily available customer service to its physical stores located at key points across the country.

 

 

The fashion retail business is as competitive as it gets and is flooded by not only giants like Amazon and Warby Parker, but also many other small to medium sized fashion retail businesses that are trying innovative ways to penetrate the multi-billion dollar fashion industry. However, Fabletics, co-owned and co-founded by Kate Hudson, Adam Goldenberg, and Don Ressler, who is also the CEO of the company, always aimed at building a brand that offers high-value products at low cost to the customers. The association of fashion and fitness diva Kate Hudson, who is a role model and inspiration to many across the country and the globe, has also helped Fabletics rose to popularity in such a short period.

 

 

The subscription model of Fabletics is easy to understand and affordable, and most of all, it is designed to suit the busy lifestyle of busy women these days. The company offers a truly personalized shopping experience to its customers by sending mail that has a selection of athleisure products chosen for its members individually as per their preferences and lifestyle. It makes shopping much more convenient, as the members can just select from the email what they want and skip the rest, making it as flexible as it gets. If the members choose to skip any month, it can be done without any additional charge.

 

 

The reverse showroom technique used by the company also helped the company tremendously to break into the mainstream market by opening physical outlets across the country. The company has a total of 18 stores spread through strategic points in Illinois, Florida, Hawaii and California. The company aimed at first capturing the retail internet space and creating hype around the brand, which it further channelized and used by opening the outlets. Thus, it helped the brand to continue the growth momentum and gain more members. As per the survey, over 35 percent of the visitors to the store end up becoming the VIP members of Fabletics.

 

Many of the VIP members have posted positive reviews online as to how it has become much easier to get what they were looking for through the subscription model of Fabletics. The Lifestyle Quiz offered by Fabletics is highly recommended for anyone and everyone who is considering joining Fabletics as VIP members or simply want to experience how Fabletics personalize the shopping experience for its members.

Christopher Burch and His Interests in the Growth of Fashion and the Technology Industries

Christopher Burch is an active investor and a venture capitalist based in New York. Burch is the founder and the current CEO of the Burch Creative Capital. He has contributed to the rise of over 50 companies in the four decades that he has been an entrepreneur. He co-founded the Eagles Eye together with his brother Bob while he was still a student at the college. The company grew to $165million of worth before reselling it to the Swire Group. He holds a Bachelor’s Degree in Business Administration, Management, and Operations from Ithaca College.

 

There have been great developments in the last three decades in the technology and fashion industries. From the past advancements, it is highly predictable that the two industries will also receive a major transformation in the years to come. Christopher Burch states that with time “technology becomes fashionable and fashion becomes technologically fashionable.” Fashion designers have used technology in protecting people. For example, Anna Haupt and Terese Alstin developed the “Airbag for Cyclist” which protects the head from impact in case of an accident.

 

Additionally, the designers are recycling waste material to create different fashions. There are plans to use fashion and technology to create energy. The clothing that will collect the kinetic energy and convert it to electrical energy when one is moving. Soledad Martin plans on developing a prototype for the shoes that will enable people to charge their phones using the energy generated while walking. Some people have been reluctant in embracing the new technological advances, but fashion shows play a significant role in influencing people perceptions about a product. Therefore, the relationship between the technology and the fashion industries will make great contributions to making the world a beautiful and better place to live.

 

Christopher Burch owns other brand portfolios including the ED by Ellen DeGeneres, Cocoon9, Poppin, Nihiwatu, and TRADEMARK. The company supports various courses in the financial services industry, fashion, technology, hospitality, and real estate industries. Huffington Post discusses how Christopher Burch helps in raising different businesses and supporting innovative actions such as the Blink Health, Soludos, Brads Raw Foods, Chubbies, and the Little Duck Organics among others. Burch says that the driving factor in the business world is that one should demand change and not embrace it. He has funded several non-profitable organizations like The Mt. Sinai Hospital, NYU Langone, The China Association of Social Work, The Sumba Foundation, The Child Welfare League of China, and the Henry Street Settlement.

Crunchbase: https://www.crunchbase.com/organization/burch-creative-capital#/entity

Christopher Burch Looking Forward to the Future

Chris Burch is an entrepreneur and investor in the fashion industry. Christopher Burch has spent nearly 30 years in fashion making millions with his creative creations and savvy business investments. Chris Burch has enjoyed a multitude of accomplishments during his lifetime, reaching Billionaire status in 2012.

Burch was featured in Forbes magazine with an article stating how his majority stake in the company C. Wonder helped increased his net worth to Billionaire status. J. Christopher Burch was born March 28, 1953. The 63 year old Burch is the founder and CEO of New York based business, Burch Creative Capital.

Burch Creative Capital manages brand development and venture investments. Among some of his personal investments is his investment with Guggenheim Partners. J Christopher Burch attended Ithaca College. As an undergraduate he began developing his entrepreneur skills creating a small business called Eagle’s Eye apparel.

Burch and his brother Robert began the business with a $2,000 investment, purchasing their sweaters for $10 and selling them for $15. The business grew from one campus to several and eventually to retail stores. The small business would eventually grow to $140 million in sales and 50 retail stores within a 10 year span.

Burch (christopherburch.net) sold part of the company to Swire Group in 1989 and eventually it’s entire company in 1998. At the time the brand would be valued at $60 million. In 2004 Burch helped ex wife Tory Burch launch her fashion line. He was co-Chairman and owned 28.3% of the company. Chris Burch would later go on to sell half of his 28.3% as the company was worth an estimated 3.5 billion.

J. Christopher Capital LLC was established in 2008 later renamed Burch Creative Capital. C Wonder was developed in 2011, a retailer of apparel, accessories, and also home decor. The C.Wonder Brand would later be bought by Xcel Brands in 2015. Christopher Burch continues to create and think towards the future.

In an Engadget article Burch gives his thoughts for the future of fashion. He feels store fronts will not become extinct because of e-commerce but rather evolve and restructure the way they do business. He feels that consumer’s are quite comfortable in the digital age and that savvy storefront owners are capitalizing by incorporating digital features into their layout. Burch feels that before long it will be quite difficult to separate e-commerce from brick and mortar retail.

 

Visit Creativeburch.com to learn more about Chris Burch and his brand.