Category: Marketing Professional

Lori Senecal Offers Some Unique Insights Into Personal Branding

According Lori Senecal’s shootonline.com post, those seeming clueless 20-something, or perhaps 30-something celebrities may be able to teach the rest of us a thing or two about personal brand survival. Jessica Simpson, Lindsay Lohan, and Amy Winehouse are a few examples of young celebrities who navigated bumpy roads along the way. How did they do it? Well, they seemed to be able to turn the tide when it rose against them. They were disaster prone, and still may be, but there are a number of similarities that helped them to weather their storms.

  1. They hired a great hairstylist. That may seem trivial, but looks matter and they always will. If you look like a winner, people assume you are a winner.
  2. Their handlers understood that people love two things: an eventful train wreck and a good comeback. It is the ability to turn a failure into a win. Everyone knows that old saying that heading into a headwind creates lift. It is not just a philosophy. It is true.
  3. These are people who knew the value of expanding their talent and worth. That philosophy can apply to anyone or any profession in life. Whatever your profession, things move so fast in today’s world that it is necessary to keep reinventing yourself.

Senecal understands the world around here and has a solid resume. She is the global CEO of MDC Partners’ Crispin Porter + Bogusky (CP&B), http://blogs.wsj.com/cmo/2015/03/09/cpb-names-senecal-global-ceo/. Her new role will be to expand the company’s global footprint while managing the coordination of eight international offices. As such, she is on top of her game and is up for the challenge. CP&G is a major advertising agency with 700 employees.

There is a common believe in every major industry that success follows those who are outspoken. That is not the case with Lori Senecal who happens to be a shy person. While a shy introvert, she has managed to climb the ladder in a world where self-promotion reigns supreme. That is an accomplishment within itself. There is a belief that if a person cannot advertise and promote their own self then there is little beyond them that is promotable. As such, her demeanor is refreshing because it breaks the stereotype of what defines success.

To read more about Lori, visit her Fast Company bio.