In an article on Globo, the RBS Group is one of the largest media groups in Brazil and has been under the management of the Sirotsky family since it was first established in the 1950s. Since 2012 the RBS Group has been headed by Eduardo Sirotsky Melzer, better known as Duda Melzer, the third generation of the Sirotsky family to head the groups since its establishment; although Duda has looked to develop a series of new areas of expansion for RBS, he has remained committed to expanding the company in an ethical manner that respects the values of the entire Sirotsky family.
According to Acaert, in a bid to make sure RBS remains a successful and important company with a growing global reputation, Duda Melzer has looked to a number of professionals who can provide him with a high level of positive advice about how to expand without losing sight of the family aspect of the business. As a Harvard graduate, Duda has sought the assistance of respected family business and ethics professor John Davis, a Harvard academic who has worked with Duda Melzer to create an ethical framework for the company to work within; Melzer also regularly consults with business specialists Jim Collins and Ram Charan to maintain the professional nature of the RBS Group.
Although the Sirotsky family has always had its business interests located firmly in the media group established by Mauricio Sobrinho Sirotsky in 1957, Duda Melzer has been looking to expand the interests of the company with a move towards the increased use of online platforms to develop the RBS Group as an Internet based education platform. Much of the development of new business interests has been based around the development of the eBricks investment group that has been created under the leadership of Duda Melzer to allow investment in businesses such as the largest Online wine stor in Brazil.
See more: http://eduardosirotskymelzer.com/