Today, it is hard to ignore the impact of social media, as business expert Jason Hope explains. Almost 80% of the population today can access the internet, meaning they can also access social media platforms like Facebook, Instagram, WhatsApp, and more. Businesses, both big and small, are now focusing on social media more than even their websites to boost their businesses since they can directly communicate with their customers.
Jason Hope is a guru when it comes to predicting what the future may look like in terms of technology advancements. In addition, he thinks that social media platforms are helping businesses make huge strides in their sales. First, they enable companies to make direct sales to their users.
Unlike websites, business pages on social media platforms have followers, comments, and likes that users can rely on to verify the authenticity of the business. When they do, they can then purchase without even ads, Jason Hope instills.
He also says that these platforms provide people not only the ability to connect with friends and family but also with information and entertainment. According to Jason Hope, almost every person checks their socials first when they wake up and proceeds to spend an average of three hours a day on socials.
This is all because they are entertaining and can also get updates on what is happening in other parts of the world. These are strong features indicating that social media is here to stay. Finally, Jason Hope thinks it is hard to determine which app is more prominent than others because of the changes we are experiencing. For instance, Gen Z is not very interested in Facebook, which was once the leading social media platform. However, social media has a bright future.