ABRDN is a leading asset management company based in Edinburgh, Scotland. Formerly known as Standard Life Aberdeen, the company rebranded to ABRDN in 2021, with the aim of modernizing its brand and emphasizing its commitment to digital innovation and sustainability.
ABRDN manages over £530 billion in assets for clients around the world, including institutional investors, pension funds, and individual investors. The company offers a wide range of investment products and services, including active and passive funds, multi-asset solutions, and private equity and real estate investments.
ABRDN has a global footprint, with offices in Europe, North America, Asia, and the Middle East. The company has a strong presence in the UK and Europe, where it is one of the largest asset managers. ABRDN also has a growing presence in Asia, where it is focused on expanding its business in key markets such as China and Japan.
ABRDN is committed to using its expertise and resources to address some of the world’s most pressing challenges, such as climate change and social inequality. The company has set ambitious sustainability targets, including a goal of achieving net-zero carbon emissions across its investments by 2050.
ABRDN is also focused on digital innovation, recognizing the transformative potential of technology to enhance the investment process and improve the customer experience. The company has invested heavily in developing cutting-edge digital platforms and tools, such as its “Invest Hub” platform, which allows investors to access a range of investment products and services in a seamless and user-friendly way.
ABRDN is committed to diversity and inclusion. The company has set targets for increasing the representation of women and other underrepresented groups in leadership positions and has implemented a range of programs and initiatives to support diversity and inclusion across its workforce.