In 2019, the baton of TotalPass’s stewardship found its way into the hands of Diogo Corona. A confluence of forces was at play, with Smart Fit’s formidable support breathing life into the venture. In 2021, Smart Fit’s staggering R$9.8 billion valuation upon going public became the fulcrum upon which TotalPass poised for growth. Seizing this as an opportune moment, TotalPass, under the guardianship of Diogo Corona, embarked on a trajectory marked by audacity and ambition. As they sought to unseat GymPass from its entrenched throne, a narrative of exponential ascent unfolded.
In the realm of B2B solutions, TotalPass has cast its gaze upon the zenith, poised to rewrite the narrative of fitness platforms. A dance orchestrated by the Brazilian Administrative Council for Economic Defense (CADE) infused the market with fairness, curbing GymPass’ exclusivity pacts with gyms. This catalytic shift breathed life into TotalPass, allowing it to emerge as an alluring alternative. The confluence of these forces magnetized an array of pivotal clients, including esteemed entities like Volkswagen, Ford, Banco Original, and Amil. Moreover, symbiotic partnerships with behemoths such as Itau, GPA, Santander, Via, and Assai, amplify TotalPass’ narrative of influence.
Globally, GymPass casts its shadows over 11 countries, uniting a network of 50,000 gyms to cater to over 14,000 patrons. Yet, the narrative is evolving, with TotalPass donning the mantle of contender. Diogo Corona’s alliance with the Smart Fit juggernaut is a masterstroke, a marriage that yielded substantial dividends. TotalPass, in 2022, surged forth with a R$2.9 billion revenue, its dominion extending over 1,200 gyms. A partnership pact with Smart Fit unveiled access to an expanded realm, accounting for nearly 10% of all options on the platform. In Diogo’s narrative, it’s not just an alliance but a testament to the pantheon of brands Smart Fit embraces, including the illustrious Bio Ritmo and other celebrated studios. Here, opulence is intertwined with fitness, a luxuriant experience tailored for the discerning executives.
Diogo Corona’s chronicle is emblematic of a potent blend—of strategic moves and partnerships, of challenging entrenched dominions and offering exclusivity to clients. An odyssey where commerce and fitness unite, under his stewardship, TotalPass stands not as a mere player but as a harbinger of transformation, an entity set to recalibrate the very contours of the fitness landscape.
TotalPass, da Smart Fit, ganha musculatura para desafiar a Gympass