Miki Agrawal is a social entrepreneur and a well-known figure in the startup world. She is the co-founder and former CEO of THINX. This company creates innovative underwear for women during menstruation and is the founder of TUSHY, a company that makes bidet attachments for toilets, and WILD, a sexual wellness company.
Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful.
– Albert Schweitzer— Miki Agrawal (@twinmiki) February 13, 2023
Agrawal was born in Canada in 1979 to Indian parents and grew up in Montreal. She attended Cornell University, where she earned a degree in business, before moving to New York City to pursue a career in finance. However, she quickly realized her passion lay elsewhere and left her job to start her first business, Slice, a farm-to-table pizza restaurant in Manhattan. The restaurant succeeded, but Agrawal wanted to tackle more significant problems.
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In 2011, Agrawal co-founded THINX with Antonia Saint Dunbar and Radha Agrawal (her twin sister). THINX created a range of underwear for women that could be worn during menstruation, eliminating the need for disposable pads and tampons. The company’s mission was to empower women and break down the stigma surrounding menstruation. THINX was an instant hit, and its products were praised for their innovative design and social impact.
Following her departure from THINX, Agrawal founded TUSHY, which makes bidet attachments for toilets. TUSHY’s mission is to reduce toilet paper usage and promote better hygiene. The company has been praised for its eco-friendly approach and commitment to improving people’s health and well-being. In 2021, Miki Agrawal founded WILD, a sexual wellness company that promotes healthy and happy sexual experiences. The company creates products and resources that help people explore their sexuality safely and respectfully.
Miki Agrawal is a successful entrepreneur who has founded several companies with a social mission. While her tenure at THINX was controversial, her contribautions to the menstrual equity movement and her work with TUSHY and WILD have earned her a reputation as a trailblazer in the startup world.