Similar to what men treasure as the “man cave,” women’s new equivalent is the “She Shed,” a trend growing ever more popular in the UK. The “She Shed” is described as lady-like structures in backyards that allow women to be themselves while completing other tasks. Keter is a company that is bringing these structures to life. This need for privacy and space only grew more apparent since the covid-19 pandemic. Women are embracing these sheds to do as they please and they can transform into private spaces with Keter’s designs. Some of their designs include things such as double doors, windows, and ventilation. Women in England have embraced this lifestyle and need for privacy, one citing that it helps her jewelry-making business. She stated how it gives her something to do and improves sales because she can be on her own in her own space.
These sheds provide a distraction from the noise of the bustling city. Keter creates these sheds that are weatherproof and highly functional. The company’s unique design allows women to do yoga, converse with friends, paint, or create crafts with the sheds. The brand has a regular model design but also sells an artesian modern design that is made from strong wood and can be painted and drilled into. Women can hang stuff on the shed and design it how they want with paint. A good amount of windows also allow for some natural sunlight to creep in. Keter’s main CEO is Alejandro Pena, who describes they are a company built on innovation. Women can use the She Shed for whatever they please as bars can even be installed. Alejandro Pena lastly describes how Keter works to preserve the environment and serve communities in the right way.
Learn more about Alejandro Pena : https://www.apollo.io/people/Alejandro/Pena/54a76915746869730a704132