Ross Levinsohn is a seasoned media executive who has significantly impacted the publishing industry. He has been instrumental in shaping the future of several well-known media companies. Levinsohn took over as Sports Illustrated CEO in 2019 after ABG purchased the magazine. He later became the CEO of Maven in 2020. This was after the company bought the management rights for Sports Illustrated’s editorial operations and the responsibility of printing the magazine.
Under Levinsohn, the Maven rebranded to The Arena Group. He introduced some changes, and the company embraced remote working. Their revenue has also grown significantly under his leadership. For instance, between 2020 and 2021, the income was $143 million. Sports content started attracting more women and millennial visitors.
Ross Levinsohn has been a prominent figure in the media and technology industries. He is known for his transformative and innovative leadership. Throughout his career, he has held leadership positions at well-known companies, including Fox, HBO, Tribune, Guggenheim Digital Media, CBS Sportline, and Yahoo. He has been shaping culture, leading change, and delivering positive results. Levinsohn has a degree in Communications from The American University.
Since he took over, the Sports Illustrated CEO has been keen to ensure that the magazine produces quality content. This had been a significant revenue generator for the brand. He has restructured the technology system, phased out some platforms, and enhanced partnership economics by removing partner assurances.
In 2021, Sports Illustrated started delivering premium content to its paid subscribers. This led to a massive increase in revenue for The Arena Group. The company announced that additional revenue, mostly from e-commerce and digital licensing, rose by 39% in 2021. This growth in new revenue streams exemplifies Ross Levinsohn’s strategy. The brand has generated income through licensing agreements, e-sports, and gambling agreements.
Sports Illustrated provides the most compelling stories and insightful analysis of the sports world. The brand has retained its status for a long time despite the shifting media environment. The Sports Illustrated CEO understood the great potential in the magazine when he assumed the position. He recognized the opportunity to reach a larger audience with captivating material thanks to The Arena Group’s cutting-edge technology, editorial prowess, data management, and marketing experience.